Google has stopped working on the new Pixelbook and dissolved the team working on it. The resource is not mentioned in the report, but it is clearly stated that Google has stopped its plan to launch a new Pixelbook (Laptop). Google is doing this to cut costs and use that on more productive and priority projects.
This premium Pixelbook has been under development for a long time, and it is among the flagship models of laptops produced by tech giant Google. The first Pixelbook was launched in 2017, and afterward, that google continued it. But now it is in the air that google will stop it and dissolve the team working on it.
A few months before, Google fully aimed to work on Pixelbook. At I/O developers conference, a Google official told the verge that Google would continue it. He also said that the chrome book market changed after its launch, and now Google is focusing on doing its best to capture the market.
Google CEO already hinted that they might cut some or stop some projects and slow down the hiring process. This is because they believe they can do something better by utilizing these resources. Google is looking for more inventions, improvements, and developments. So they may think that these resources can be employed on high-priority and important projects.
Communication manager at Google Laura Bareen told the verge that “Google doesn’t share future product plans or personnel information; however, we are committed to building and supporting a portfolio of Google products that are innovative and helpful for our users. In regards to our people, in times where we do shift priorities, we work to transition team members across devices and services.”
Pixelbook Brief History
Google’s approach to hardware, especially with the Pixel smartphones, has created high-quality items while also serving as examples for other companies to follow. When Google wanted to show off its vision for Android, it started funding Pixel smartphones. The Pixel Watch, the company’s first foray into the wearable market, will be released in the coming weeks, while an Android tablet is currently being developed for release in 2019.
These two smartphones are exceptions to the rule where most Android gadgets have failed to deliver. Google is attempting to persuade the tech community, manufacturers, and consumers that they are capable of producing quality products.
Similar to how Apple spent years attempting to sell the iPhone, Google spent years trying to sell the notion of a high-end Chromebook. In 2013, when it released the first Chromebook Pixel, Google purposefully went all out by slapping its ChromeOS operating system on a stunning gadget that retailed for $1,300.
At the time, Google CEO Eric Schmidt had warned that ChromeOS would only be featured on “totally disposable” hardware. Chromebook hardware wasn’t supposed to be a priority for Google, but they realized it too late. Although Google does not provide specifics about its Chromebook sales, the Pixel price and subsequent Pixelbook variants ensured that they were too specialized to impact the larger laptop market significantly.
Pixelbook Fans Reaction
Pixelbook fans are quite shocked by Chrome’s decision to cut it. On average, all fans have commented on social media sites that they loved the Pixelbook, and they love to use it in the future too. Pixelbook is famous in public for its slim, smart design and high performance. Initially, it was high in price as it started at $999 at the start but later in 2019, Pixelbook 2 launched at $650.
Fans are also waiting for the other projects to be unveiled, for which google is terminating it and arguing that they can focus on more high-priority projects.